Foodie
Foodie is a digital marketplace for imported food and beverages, designed to become the go-to destination for organizing parties and events. Targeted towards a curious, social audience that values quality and memorable shared experiences, we developed a dynamic and trustworthy visual identity featuring a bold color palette and custom line illustrations of cocktails, bottles, and glassware. The system was applied across stationery, packaging, apparel, signage, and digital platforms, creating a youthful brand full of personality.