Benji
Benji is an investment platform built for the Latino community in New York, helping a new generation grow their wealth with confidence and accessible guidance. We designed a visual identity around an icon that merges the letter "B" with the concepts of upward steps and infinity, symbolizing continuous growth and long-term progress. Applied across the app, website, stationery, and digital communications, the identity balances sophistication with approachability, creating a brand that feels secure, ambitious, and welcoming.
